Unsubscribe - Choose which emails you get
``` > **Note:** Create unsubscribe groups in the console under **Messaging** > **Unsubscribe groups**, and pick a group on each template that should carry one. ## Set it up in the console [Open Unsubscribe groups in the console](https://console.buildbase.app/dashboard/admin/emails/unsubscribe-groups) ### 1. Open Unsubscribe groups In the left rail choose **Messaging**, then **Unsubscribe groups**. BuildBase keeps groups of its own for workspace and billing mail. Press **Add new group**.  ### 2. Add a group Fill **Title** and **Description**: a reader sees both in the preference center. Tick **Public group** to list it there, and press **Save**. Then pick it as the **Unsubscribe group** of each template it covers ([create a template](/email/create-a-template#5-attach-the-unsubscribe-group)).  ### 3. What a reader sees when they leave The message's unsubscribe link opens **Unsubscribe from these emails?**. Its **Unsubscribe** button takes them out of this group only: account and security email still arrives.  ### 4. The preference center **Manage your email preferences** on that page, or the `{{manage-preference}}` link, opens **Email preferences**: a switch for each public group, and **Unsubscribe from all emails**. A reader can turn a group back on and press **Save preferences**.  ### 5. Who left On **Unsubscribe groups**, each row's **Unsubscribers** count opens the group's history. It is a snapshot taken every hour, so a reader who just left shows at the next one.   ## Unsubscribe groups A group is one kind of mail a person can leave on its own: product updates, a weekly digest, offers. Leaving one group keeps the person on every other group, and never stops their sign-in mail. Mark a group **Public group** to list it in the preference center, the page where a person picks which groups they want. Their order there cannot be changed yet. A public group can also have a [newsletter archive](/email/newsletter-archive): a public page of the campaigns sent under it, with a subscribe box. ## The links in a message Two merge tags (placeholders BuildBase fills in for each recipient) put the links in your template: | Merge tag | Opens | | ----------------------- | ------------------------------------------------------------------ | | `{{unsubscribe}}` | A page that unsubscribes the person from the message's group | | `{{manage-preference}}` | The preference center: every public group, or unsubscribe from all | Both carry a per-recipient token, so the page knows who the person is without a login. A message with no group unsubscribes from all marketing mail. The [pre-send check](/email/sending-campaigns#the-pre-send-check) refuses a campaign whose template has neither tag. ## One-click unsubscribe from the inbox Gmail and Yahoo show their own **Unsubscribe** button next to the sender's name when a message tells them how. It does that with two headers, hidden lines at the top of the message. `List-Unsubscribe` gives the address to unsubscribe at, and `List-Unsubscribe-Post` says one click is enough. Gmail and Yahoo require both from bulk senders. Marketing mail, and any message sent under a group, carries them: ```text List-Unsubscribe: